Comments on Nike shoes ad

Nike Ad Content: fitness center, a man who saw the TV in the game and excited, abnormal heartbeat simple plot.A simple story, a heartbeat-like movement as the Nike logo, the language of force does not sell, nor the product through the streets. This ad is simple and fun. This idea is reflected in Nike is an international brand, its communication strategy, unusual. Sometimes the simple things more attractive, simple is the ad the most unique ideas.TV in athletes wearing Nike clothing engaged in a fierce game, and reflects the spirit of Nike's sports. In sports, Nike's presence often occur, of course, to do with the game in the form of advertising is the right choice. This is Nike has been able to survive the elements. Film at the end, the center of the screen appear Nike logo, and a strong beating. This makes people feel Nike is in motion, is dynamic. This makes the impulse to read more to buy shoes, which can attract all the dynamic people, these two points is the ad the most successful.The film does not promote the product features and benefits, or the havoc products 'selling points' in the usual way. But to make people read the ad, I felt, "wow, such a simple plot, but one advertising it." Do not see the slightest attempt to forcibly sell. This is the result of the way: here silence speaks, people simply accept Nike. Nike shoes has long been popular because, like a brand-name shoes, also from the other side have done so simply reflect the ordinary can be extraordinary, not because of its expensive and that people can not afford, so that ordinary consumers can feel This is an acceptable price. Nike has long been in people's minds from their unique brand image. This ad is not for the promotion and advertising; through simple advertising and consumer communication, its brand into sports, sport, sports and cultural symbol, and to further enhance communication through advertising the brand loyalty of the people.Nike Nike is captured and sports that Nanfennanshe feelings, let people see athletes think of Nike, one can see pitches, see a lot of sports-related stuff will think of Nike, which is Nike's success.The ad itself can not create world famous, but it can play an important promotional role in enhancing the public's favorite brand of contributed. Nike heart rate, the use of an advertising creative guru's claim that: "the art of communication - sales force generation, not only functional benefits from the product idea, but from a deep identity - on entertainment, emotion , imagination, symbol, worship of communication. " Its meaning in communication with the public, improve brand loyalty, in order to maintain long-term effects.Highest level of advertising is this: people will think of when you see the ads that the role of products, people deeply remember your product, people to see something when it is possible to think of your product, can even be seen with other similar products in the gap between themselves and feel good that their products, which need to advertise a product familiar. Although Nike did not do everything, but it is the relationship with Nike through sport and let the product stand out from deeply rooted in the simple advertising.

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